The billboards have begun to bloom in recent years and recent studies indicate that it is expected that the use of digital signs over the three years despite a declining economy.
The increasing use of such narrowcasting (as opposed to broadcast) is largely due to falling prices of LCD and plasma technology. The cost of the billboards is lower than conventional methods (such as writing boards, press releases etc.).
Using the digital display increased, LCDs are present almost everywhere: they include outdoor advertising through the use of plasma and LCD Enclosures.
Here the use of billboards:
- Information Points - for news or for information
- Internal Information - internal messages, hygiene and health, news, etc..
- General publicity and brand promotion
- Influencing customer behavior and enhance the customer experience
- Entertainment and aesthetic
To perform a digital advertising campaign in an effective manner, it need only meet the 3 following criteria:
- A digital campaign - This can include photos, videos, music, speech and text: who can go from "simple" to "complex" as you wish. Many companies that manufacture display panels often try to sell digital campaigns with their products. However, it is worth noting that most of these "transactions" are often simply with Power Point presentations that can be carried out by Mr everybody. It's much better to create a simple campaign yourself or if you want something more elaborate, it is better to entrust this task to an advertising agency.
- Display device - the basic choices are plasma or LCD screens which have advantages and disadvantages (such as burn and image quality). It should be noted that the disadvantages have largely fallen through the advancement of technology. There are billboards that implement the technology with touch screen but is only suitable for interactive campaigns such as those used in information kiosks.
- Protection - If the digital panel must be placed outdoors or in industrial applications, the screens must be protected while the four elements, the most effective method is to place them in enclosures LCD (or Plasma). These display cases are most often manufactured to exacting standards such as NEMA standard American or European standard EU IP.
The increasing use of such narrowcasting (as opposed to broadcast) is largely due to falling prices of LCD and plasma technology. The cost of the billboards is lower than conventional methods (such as writing boards, press releases etc.).
Using the digital display increased, LCDs are present almost everywhere: they include outdoor advertising through the use of plasma and LCD Enclosures.
Here the use of billboards:
- Information Points - for news or for information
- Internal Information - internal messages, hygiene and health, news, etc..
- General publicity and brand promotion
- Influencing customer behavior and enhance the customer experience
- Entertainment and aesthetic
To perform a digital advertising campaign in an effective manner, it need only meet the 3 following criteria:
- A digital campaign - This can include photos, videos, music, speech and text: who can go from "simple" to "complex" as you wish. Many companies that manufacture display panels often try to sell digital campaigns with their products. However, it is worth noting that most of these "transactions" are often simply with Power Point presentations that can be carried out by Mr everybody. It's much better to create a simple campaign yourself or if you want something more elaborate, it is better to entrust this task to an advertising agency.
- Display device - the basic choices are plasma or LCD screens which have advantages and disadvantages (such as burn and image quality). It should be noted that the disadvantages have largely fallen through the advancement of technology. There are billboards that implement the technology with touch screen but is only suitable for interactive campaigns such as those used in information kiosks.
- Protection - If the digital panel must be placed outdoors or in industrial applications, the screens must be protected while the four elements, the most effective method is to place them in enclosures LCD (or Plasma). These display cases are most often manufactured to exacting standards such as NEMA standard American or European standard EU IP.
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