Google Wiki Side: "the web, it's me". And that's all.

Google announces Side Wiki. An additional module to the toolbar house to install the browser and allows comment any web page, without recourse to discussion areas of the site you are visiting.
Google announces SideWiki. An additional module to the toolbar house to install the browser and allows comment any web page, without recourse to discussion areas of the site you are visiting. On paper, nothing wrong, it's Google: simple, easy to use, transparent. And with some practical goodies: possible connection with Blogger (the platform Blog home), setting up an API if you want to use these comments as you wish, share comments on Facebook, Twitter, etc..
Comment where you want

In practice, the tool raises several questions: if one reads the rules of confidentiality of the toolbar (as amended on 22/09/2009), we find that the comments are stored in Google:

"When you use Sidewiki to edit, modify or close an entry, the URL of the page, the type of action performed and the text on action are sent to Google and stored with your Google Account. Sidewiki Your entries are public and associated with your Google profile. "

Same thing if you remove them, everything is provided:

"You can always modify or delete an entry Sidewiki written by you. If you delete an entry Sidewiki, it will no longer be available on the Internet, but Google's servers may retain copies for a limited time."
Who is responsible?

Although one may question the concept of "limited duration", again, everything looks perfect. But there is a question of size that is unanswered in the case of a disputed comments, insulting or defamatory, which is responsible for what? In full mode of "community managers", Google launched a tool to also engage in a lot of manipulation not very pretty: bombing, defamation, insults and so on. So in this case who controls what? Indeed my first reaction was this morning to take a ride on a potential site: sarkozy.fr. And it did not miss, here is the first comment filed:

One can easily imagine the regulations Account distance that the tool can cause cold sweats, and for brands and sites of e-commerce, immersed overnight in a hellish puzzles for only see what you can say d 'them, so that the bowl with their online communication and e-reputation. "
Y'a quelqu'un?

In another development, the sites have a strong community faced a lot of questions, and their users accustomed too. Record this morning on news of PC Inpact, well known for the volume of comments that file every day the large community of followers on each news. In essence: "well then where it says now?" :

pcinpact: sidewiki
And moderation in all this?

We may also consider the fact that Google cut a strong link between the sites / blogs and their users. The comments are part of the life of a site, and often adds a tremendous value to content originally published, this is what we see often tests products CNET: there is often a lag between notice of an expert who has used a product few days and that of a buyer who uses it daily. In short, Google will move through to the 2 fronts: to find a site and initiate the discussion on the said site ...
Hegemony over an entire sector?

Funny, this morning, just before testing this new feature, I came across this illustration summarizing all acquisitions of Google (via http://twitter.com/moderateur and Meet The Boss):

Google Acquisitions

That would be fun to compare those of Microsoft since its inception, just to see ...

Moreover, to test Sidewiki I had to install the Google toolbar that I had long since cleared my browser. I also have noticed that it became rather intrusive. When I go to a site in English, I'm always an invitation to use the Google translation service. It's nice but I have not asked, and I like to browser in peace time to time:

Google Toolbar intrusive?

In short, Google has hegemony over the search and monetization, and puts one foot in the mobile OS, soon the OS simply, office suites, plunge their hands in the hearings of the sites, and 2 feet in life Digital almost everyone (well, the Chinese aside, agree). Everyone sleeps well (yet). In fact, you're comfortable with data mining? Otherwise, he would put it ...

"Welcome home".

PS if anyone can explain what this paragraph in the privacy of the French Google Toolbar (4th point of the paragraph "optional feature of the toolbar):

"Kung ang pinagana Iyong tampok na Kasaysayan its Web Upanga itala Iyong ang mga gawain at his web-log naka its Toolbar, Toolbar ipapadala ng ang mga ng mga URL pahinang Iyong bibisitahin Upanga maimbak its Iyong Google Account. Maaars paganahin Huwag mong i - break o alisin ang mga item na nakaimbak its Iyong Kasaysayan its Web anumang oras tulad ng pagkakalarawan its Help Center. "